By means of aggressive marketing, which combines the company name with the face of Ralph Anstoetz, the Westphalian firm has emerged from anonymity into the limelight during the last few years. This entailed a metamorphosis from a more traditional fabric editor to a supplier catering to a clientele looking for high style and quality of life. It was only logical that design would play a large part in the new corporate image. After all, the possible applications of textiles in interior design are virtually endless: from drapes to upholstery, from tablecloths to carpets. The JAB Group, which encompasses the Bielefelder Möbelwerkstätten as well as the design brand Carpet Concept, is a full-service supplier in this realm and, with some 1,300 employees and a turnover well over the 200-million-euro mark, an industry leader. Specialties including a horsehair collection or high-tech textiles such as the extremely easy-care Color Protect furniture covers, demonstrate the company’s desire to provide exclusive products on a high level of technical sophistication. As an incisive unique selling proposition to help stand up to the global competition, the firm created a design ambience in the 1990s that is very difficult to copy. An important step toward documenting its creative competence was the Design Edition in 2000. Here, designer carpets were promoted on a scale never before seen in the industry. Carpet series in which the rectangle formed the framework for a wide variety of interpretations were supplied by Rodolfo Dordoni of Italy, Ross Lovegrove of England, Pascal and Mikael Mourgue of France and the Germans Konstantin Grcic and Peter Maly, all of them members of the champions’ league in their metier. The collaboration with Marty Lamers of the Netherlands, a designer/artist and longstanding employee of Ulf Moritz, was also part of this strategy. This association resulted in the 2004 Showroom collection, which features surprising combinations of materials and has since been re-issued three times. The unusually comprehensive Metropolitan curtain rod system conceived by Maly and his partner Carsten Gollnick set new standards with its variability and formal stringency. Other designers who have supplemented the range of contemporary carpets, winning awards in the process, are Elke Klar, Christian Werner and Studio Vertijet.