Today the Munich company, which in its early days was known as Reim Interline after a southern German furniture store, bears the name of its founder instead, one of the country’s preeminent interior designers. Originally captivated by the Bauhaus, Christine Kröncke nowadays views herself as a trend expert who harmonizes elements of Modernism with essential needs. A pronounced feminine touch and the suppression of too much cold slipperiness are deliberate. “An interior should have small mistakes” is one of her credos, involving putting the human´being at the centre and turning away from the over- exaggerated tyranny of design. Her longstanding house designer is Andreas Weber, who with his penchant for hard materials like metal and glass stands more for the masculine element. He is responsible for example for the Calisto shelf system and the Stratus steel table. But collaboration with Peter Maly over the decades has also left its stamp on the company. The common denominator between the entrepreneur with her sure sense of style and the Hamburg designer is a striving for visual harmony. Maly felt drawn by Kröncke’s classical side. Their first joint products already exhibited a clear structure, such as the versatile Taxus individual cabinet and the Basis adaptable cabinet system. The Quadrat cabinet program from the early 1980s, which is based on Taxus, carries on this product idea. It represents a game with the basic geometric forms that Maly has played variations on over and over again. The best-selling piece is still being manufactured today, thus providing another example of a collection policy geared toward lasting value. Toward the end of the same decade came Maly’s Facades, a showy series of individual cabinets with ornamental sliding doors. Also part of the program, alongside cabinets, sofas, armchairs and tables, are carpets, mirrors, vases and lamps. Christine Kröncke, who acts as publisher of furnishing collections, orients her efforts toward upscale retailers, not the department- store sector. Her aim is to create an all-encompassing domestic ambience in a style all her own.


