Office furniture is a lot like cars these days. Since all of the leading manufacturers already fulfil every possible technical and functional demand, the salient factor has become innovative design. This is why the Interstuhl company approached Hamburg star architect Hadi Teherani, who aspires to design things that convey emotions. The aim was to conceive a highquality swivel chair that would overcome the usual style conventions. A mental dimension was to be superimposed over the aesthetic one in what had to date been quite emotionless terrain. It took about a year until the idea for Silver took shape. In the meantime, several workshops were held in Hamburg and Messstetten. The market launch sparked a public sensation seldom seen in Germany in reaction to a mere office chair. The reasons are obvious. What distinguishes Silver from other products in its class are its structure and appearance. It is made up of shells that form a smooth, flat skin reminiscent of Eames’s Lounge Chair and
which one might also construe as a chassis, an impression that is underscored by the fine joints. The name-giving metallic colour makes the association with an expensive sedan complete. Silver is a prestige object, a consciously dramatized myth. Its modularity forms the basis for a full product family with high recognition and identification value. The resounding media echo raised the status of the brand itself. Now Teherani has taken the concept a step further. The next level of emotionalization is the introduction of handmade originals with
deluxe surfaces in lacquer, wood, velvet or silk to further enhance that S-Class feeling.